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    Volume 31
    A New Image Campaign Provides Food For Thought
ISP Corporation’s Food Ingredients Division provides additives for manufacturers of prepared foods. Their ingredients ensure ease of processing as well as lip-smacking texture, and go into everything from sweet desserts to fried onion rings. To better leverage ISP’s unique selling proposition, a new marketing strategy was called for to re-position ISP, giving more emphasis to their scientific research and custom blending capabilities, which provide customers with unique ways to improve their products using ISP ingredients.

The industry-wide image campaign – Adding Value to Food – which Vamcom developed with the ISP Marketing Department does just that. It re-positions ISP from a chemical additives company to a research and marketing partner offering just the right products. And, it sets the stage for early relationships in the new product development cycle.
For more information contact:

Jess Gregory
973-503-1919 ext. 102
Vamcom Advertising
PO Box 729
Chester, NJ07930

Alex Vella
908-879-0888 ext 103
Vamcom Advertising
PO Box 729
Chester, NJ07930

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