BASF Colorants provide vibrant coating systems for automobiles and lawnmowers, baby carriages and boats, without bias.
Raise awareness for BASF chemistry and additives that improve consumer products.
BASF is known for “making a lot of the products consumers buy
better.” But what are BASF’s products themselves?
For BASF’s paint and coating products Vamcom took the approach of demonstrating the chemistry’s efficacy and the end result when applied to consumer products. Trade advertising, direct mail within the industry and trade show promotion carried the message.