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"Pix-elated" and "Resolutionary" are the fighting words that typify this campaign |
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| Client |
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| Samsung - Digital Cameras |
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| Project: |
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| Showcase new line to cameras to retail establishments to generate interest before launch of products. |
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| Challenge: |
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| Digital cameras are a vast array of features, each one a selling gem in its own right. How do you lead with one feature and supersede the rest? |
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| Solution: |
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| Communicate uniqueness of camera by conceptually featuring one attribute at a time. |
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