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AT&T logo as the graphic completes brand transference. (AT&T in action) |
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| Client |
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| AT&T - business data & telecommunciations |
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| Project: |
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| Use print and new media to communicate with small business and sell internet and data services to streamline online operation. |
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| With web hosting services having reached the status of a commodity, how do you differentiate your product? |
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| Solution: |
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| Incorporating the AT&T logo with graphics in each message causes the transference of credibility from the brand to the commodity. View AT&T in action |
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