Re-launch memory card product under to reflect much greater memory storage and smaller card size.
Challenge:
Re-name product and design new identity while benefiting from the Panasonic brand.
Solution:
Address each industry segment with targeted messages:
MSD Robot - Design engineers are invited to participate in the future where our client's small Mega Storage Devices memory cards have universal application.
MSD Applications - The purchasers and designers of a specific important market segments are reminded of the advantages our client's Mega Storage Devices can provide.
MSD Full Line - Addressed to a design/purchasing audience, the ad introduces a broad range of Panasonic memory cards which until them were not widely known.
MSD Mobile Professional - Bulk supplies of memory cards are purchased by Fortune 500 companies to serve their peripatetic sales and consulting corps nicknamed "the mobile professional" and featured in this ad.
MSD Mobile Professional - Bulk supplies of memory cards are purchased by Fortune 500 companies to serve their peripatetic sales and consulting corps nicknamed "the mobile professional" and featured in this ad.
