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Molecule with so many possible uses it acts like a chameleon |
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| Client |
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| BASF - coating system colorants |
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| Project: |
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| Show, through demonstration, the unique interaction of BASF's chemicals with the intended substrates. |
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| Challenge: |
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| How to animate inanimate chemical molecules. |
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| Solution: |
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Polymin Ad - Running in a paper manufacturing trade journals the robust rendering of Polymin and its high charge intrigued paper chemists who were able to grasp the importance of the chemistry immediately.
Basoplast Ad - One ad, one product, three potential applications -- we supported the ad with an animated CD ROM presentation providing details on how the product works.
Lupasol Ad - A simple concept -- a molecule with so many possible new uses it acts like a chameleon -- running in the nation's premier manufacturing chemical publication , got "the phone ringing off the hook."
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