| Client |
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| Ames Rubber Corporation - elastomeric products manufacturer |
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| Project: |
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| Ames Rubber Corporation’s management determined that their specialized processes had application beyond their traditional market of roller coating for office coping equipment and wanted to reach out to design engineers across a broad spectrum. |
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| Challenge: |
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| The strategic answer to expand their traditional customer base was achieved via their website. Vamcom developed the Design Solutions Center, a resource center which provided immediate and relevant information for industrial designers; and an interface where Ames can gather information on project requirements, project type and timeline so that a representative can quickly help designers meet their goals. |
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| Solution: |
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| Interactive advertisements and email newsletters to target audience completed the two-pronged marketing approach which drove traffic to Ames’ website while immediately delivering content that was directly relevant to the user. View website: Ames Rubber Corporation) |
