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Campaigns focus on intrusive graphic application... |
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...as illustrated by vacuum-packed steak... |
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...and stark images to dramatize the expected results |
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Introducing Mitsubishi's next generation curing agents |
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| Client |
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| Mitsubishi Gas Chemical America, Inc. - chemical additives |
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| Project: |
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| Introduce Mitsubishi's next generation curing agent and plastics barrier for food and beverage application. |
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| Challenge: |
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| How to make chemical additives, albeit their dynamic quality and efficacy, to attract attention in the marketplace. |
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| Solution: |
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| In each product instance, trade advertising campaigns focus on intrusive graphic application, as in vacuum-packed steak, to dramatize the expected results. |
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