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hubspot-to-cut-around-7%-of-workforce-by-end-of-q1

HubSpot to cut around 7% of workforce by end of Q1

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “faster
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webinar:-kickstart-your-first-party-data-strategy-by-cynthia-ramsaran

Webinar: Kickstart your first-party data strategy by Cynthia Ramsaran

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the
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what-is-a-conversion-optimization-platform?

What is a conversion optimization platform?

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. COPs are also sometimes
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big-lots’-approach-to-building-an-identity-roadmap

Big Lots’ approach to building an identity roadmap

As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put a roadmap in place to align organizational teams and connect customer data. “Creating and delivering a great customer experience starts with
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11-steps-to-boost-marketing-metrics-with-employee-happiness

11 steps to boost marketing metrics with employee happiness

How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights?  As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an
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when-i-asked-chatgpt-to-write-an-article-about-chatgpt

When I asked ChatGPT to write an article about ChatGPT

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them?   Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots
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introducing-an-in-depth-guide-to-the-agile-marketing-navigator

Introducing an in-depth guide to the Agile Marketing Navigator

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with
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north-star-goals-for-category-leaders:-first-party-customer-view

North Star goals for category leaders: First-party customer view

This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data
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3-email-marketing-shifts-to-make-in-2023

3 email marketing shifts to make in 2023

Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever.  I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the
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HubSpot to cut around 7% of workforce by end of Q1

The cuts come against a background of very rapid growth by the company over the last two to three years.

The post HubSpot to cut around 7% of workforce by end of Q1 appeared first on MarTech.

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Webinar: Kickstart your first-party data strategy by Cynthia Ramsaran

Achieve personalization and more without cookies right when your users log in.

The post Webinar: Kickstart your first-party data strategy appeared first on MarTech.

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What is a conversion optimization platform?

Here’s why marketers are using this new technology to improve experience and boost ROI.

The post What is a conversion optimization platform? appeared first on MarTech.

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Big Lots’ approach to building an identity roadmap

The retailer discusses identity challenges and how to align teams and technology to overcome them.

The post Big Lots’ approach to building an identity roadmap appeared first on MarTech.

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11 steps to boost marketing metrics with employee happiness

Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.

The post 11 steps to boost marketing metrics with employee happiness appeared first on MarTech.

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When I asked ChatGPT to write an article about ChatGPT

ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.

The post When I asked ChatGPT to write an article about ChatGPT appeared first on MarTech.

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Introducing an in-depth guide to the Agile Marketing Navigator

Download a free ebook containing all you need to know about the Agile Marketing Navigator.

The post Introducing an in-depth guide to the Agile Marketing Navigator appeared first on MarTech.

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North Star goals for category leaders: First-party customer view

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.

The post North Star goals for category leaders: First-party customer view appeared first on MarTech.

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3 email marketing shifts to make in 2023

Consider making these three major directional changes that could help your email program succeed this year.

The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

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