It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
The post Rethinking content governance in the era of generative AI appeared first on MarTech.
On the hunt for something new? Check out who's hiring in martech this week.
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
The post State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite appeared first on MarTech.
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
The post What does the future hold for genAI? The Gartner Hype Cycle appeared first on MarTech.
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
The post How to use AI personality profiling for B2B engagement appeared first on MarTech.
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
The post Unleash the untapped power of email address intelligence appeared first on MarTech.
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
The post Salesforce says an internal action caused service outage appeared first on MarTech.
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
The post 3 ways marketing automation drives cross-functional alignment appeared first on MarTech.