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3-agile-marketing-tips-to-stop-starting-and-start-finishing

3 agile marketing tips to stop starting and start finishing

One of the biggest problems marketers face today is working on too much. I have yet to meet a bored marketer. With the constant pressures from stakeholders changing their minds or asking for more, the result is a lot of starting work but not actually getting much of it finished and delivered to customers.  It’s
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martechbot:-insights-from-real-world-usage-(so-far)

MarTechBot: Insights from real-world usage (so far)

We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose.  Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org
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how-generative-ai-is-improving-customer-experience-and-service-calls

How generative AI is improving customer experience and service calls

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.
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the-latest-in-ai-powered-marketing-technology-releases

The latest in AI-powered marketing technology releases

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Here is a roundup of actual AI-powered martech products, platforms and features announced this week. 
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salesforce:-ai-is-the-new-ui

Salesforce: AI is the new UI

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or
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holiday-email-opt-outs:-right-intentions,-wrong-response?

Holiday email opt-outs: Right intentions, wrong response?

Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of all the fathers in my life, I would know the day is coming because the Father’s Day emails are rolling in. These emails aren’t just gift
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7-ways-to-maximize-landing-page-conversions

7 ways to maximize landing page conversions

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover
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51%-of-smb-marketers-say-they’re-stuck-with-redundant-martech

51% of SMB marketers say they’re stuck with redundant martech

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey.  This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these
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why-video-is-the-marketing-channel-you-can’t-afford-to-miss

Why video is the marketing channel you can’t afford to miss

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not.  It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content
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3 agile marketing tips to stop starting and start finishing

Use these three tips to keep marketing work moving and deliver customer value at the best possible pace.

The post 3 agile marketing tips to stop starting and start finishing appeared first on MarTech.

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MarTechBot: Insights from real-world usage (so far)

As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals.

The post MarTechBot: Insights from real-world usage (so far) appeared first on MarTech.

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The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

The post The latest jobs in martech appeared first on MarTech.

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How generative AI is improving customer experience and service calls

When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.

The post How generative AI is improving customer experience and service calls appeared first on MarTech.

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The latest in AI-powered marketing technology releases

This week’s roundup of the latest AI-powered platforms, products and features for martech.

The post The latest in AI-powered marketing technology releases appeared first on MarTech.

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Salesforce: AI is the new UI

Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."

The post Salesforce: AI is the new UI appeared first on MarTech.

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Holiday email opt-outs: Right intentions, wrong response?

Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.

The post Holiday email opt-outs: Right intentions, wrong response? appeared first on MarTech.

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7 ways to maximize landing page conversions

In this webinar, learn how to assess your pages and optimize them for success.

The post 7 ways to maximize landing page conversions appeared first on MarTech.

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51% of SMB marketers say they’re stuck with redundant martech

SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.

The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.

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Why video is the marketing channel you can’t afford to miss

Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.

The post Why video is the marketing channel you can’t afford to miss appeared first on MarTech.

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