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AI-powered martech releases and news: April 11

AI-powered martech releases and news: April 11

A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.

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What is B2B marketing and why marketers should care

What is B2B marketing and why marketers should care

Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

We tested three popular chatbots against each other on two marketing topics. You won't believe who won.

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MarTech’s CRM experts to follow

MarTech’s CRM experts to follow

CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech’s moment of truth: Why product excellence beats slick sales pitches

Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.

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SAP Emarsys launches AI Product Finder

SAP Emarsys launches AI Product Finder

Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.

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YouTube adds new shopping features to increase seller revenue

YouTube adds new shopping features to increase seller revenue

The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.

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How ABM systems are evolving to meet changing B2B buying behaviors

How ABM systems are evolving to meet changing B2B buying behaviors

AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.

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