Marketing News
Apprenticeships are the key to saving early-career marketing roles
In April, I wrote about AI and the workforce trends that are reshaping the entry-level market. I fear these trends...
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How to turn customer signals into smarter email automation
The best email flows notice what users do and what they stop doing. I was reminded of this at a...
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How to maximize ROI with first-party data strategies
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained...
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AI usage surges 6X for local search, fragmenting the digital ecosystem by SOCi
For years, local search followed a rough sequence, shaped largely by the dominance of Google. A consumer searches, evaluates results,...
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B2B marketing doesn’t have an ROI problem. It has an evidence problem.
In most B2B organizations, marketing knows it’s contributing to revenue. Proving it is a different matter. Budgets go out, deals...
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AI is making customers expect more and tolerate less
AI is raising customer expectations faster than it is improving customer experience. Nearly six in 10 consumers say knowing a...
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7 AI search myths busted by data
Open LinkedIn on any given day, and you’ll find someone declaring that traditional search is dead, a graph showing how...
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The latest AI-powered martech news and releases
Agentic commerce may be “just around the corner” for quite some time. Tech and payment companies are pushing toward a...
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Marketing on LinkedIn: What you need to know
We’ve updated this guide with information on the new Creator Discovery feature. Using LinkedIn personally is very different from using...
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