Marketing News

Rethinking content governance in the era of generative AI

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these

What could disrupt the future of generative AI?

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying

This week’s AI-powered martech releases

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are

State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite

Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park. Experience builder. The

What does the future hold for genAI? The Gartner Hype Cycle

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet

How to use AI personality profiling for B2B engagement

Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or

Unleash the untapped power of email address intelligence

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential

Salesforce says an internal action caused service outage

There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. “From Salesforce we call into

3 ways marketing automation drives cross-functional alignment

Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to

Rethinking content governance in the era of generative AI

It’s time to revisit content workflows and ensure change management is front and center for your marketing team.

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The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

The post The latest jobs in martech appeared first on MarTech.

What could disrupt the future of generative AI?

Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.

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This week’s AI-powered martech releases

Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.

The post This week’s AI-powered martech releases appeared first on MarTech.

State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite