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Google delayed third-party cookie deprecation: Why and what’s next?

An independent analyst offers his take on the significance of Google's cookie delay.

The post Google delayed third-party cookie deprecation: Why and what’s next? appeared first on MarTech.

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6 martech contract gotchas to be aware of

Martech contracts can raise thorny issues. Here are some to look out for.

The post 6 martech contract gotchas to be aware of appeared first on MarTech.

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Deflation comes to e-commerce as online prices fall 2% in July

Adobe Digital Price Index's first price drop since January 2020.

The post Deflation comes to e-commerce as online prices fall 2% in July appeared first on MarTech.

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Webinar: What ad channels work best for your brand?

Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.

The post Webinar: What ad channels work best for your brand? appeared first on MarTech.

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Governing AI: What part should marketing play?

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?

The post Governing AI: What part should marketing play? appeared first on MarTech.

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Attentive launches text-to-buy solution with Shopify’s Shop Pay

Marketers can expand commerce through SMS campaigns and improve text experiences.

The post Attentive launches text-to-buy solution with Shopify’s Shop Pay appeared first on MarTech.

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Invoca announces new integration with Five9

The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.

The post Invoca announces new integration with Five9 appeared first on MarTech.

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10 reasons you should attend MarTech online (for FREE!)

Real marketers sharing real advice. No travel hassle or reimbursement requests. Check out why marketers love MarTech!

The post 10 reasons you should attend MarTech online (for FREE!) appeared first on MarTech.

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Will in-person events continue to be impacted as COVID constantly reinvents itself?

With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.

The post Will in-person events continue to be impacted as COVID constantly reinvents itself? appeared first on MarTech.

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Marketers say biggest challenge is getting cross-department alignment

Customers today want new insights, more content and less interaction with sellers.

The post Marketers say biggest challenge is getting cross-department alignment appeared first on MarTech.

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