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How marketers are preparing for the future of in-game ads

Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.

The post How marketers are preparing for the future of in-game ads appeared first on MarTech.

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How CDPs transform donor experience for a nonprofit organization

Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.

The post How CDPs transform donor experience for a nonprofit organization appeared first on MarTech.

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Welcome emails have best click-to-open and first purchase rates

Emails triggered by price cust and back-in-stock have 25% first purchases rate.

The post Welcome emails have best click-to-open and first purchase rates appeared first on MarTech.

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It’s time for CMOs to talk business

CMOs are marketing-minded already. Today they need to be business-minded above all.

The post It’s time for CMOs to talk business appeared first on MarTech.

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10 questions to ask when auditing your email program

It's time to rethink the email marketing audit. Here's your blueprint for the coming year.

The post 10 questions to ask when auditing your email program appeared first on MarTech.

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Webinar: The key to email marketing success

Maximize marketing spend and email deliverability.

The post Webinar: The key to email marketing success appeared first on MarTech.

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The FTC weighs in on customer data privacy

Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.

The post The FTC weighs in on customer data privacy appeared first on MarTech.

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Whatever happened to customer journey orchestration?

Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.

The post Whatever happened to customer journey orchestration? appeared first on MarTech.

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The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

The post The latest jobs in martech appeared first on MarTech.

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