Skip to content

Marketing News

martech’s-email-marketing-experts-to-follow

MarTech’s email marketing experts to follow

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do.  To
Read More
webinar:-drive-smarter-engagement-across-the-customer-journey

Webinar: Drive smarter engagement across the customer journey

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding
Read More
where-should-a-cdp-fit-in-your-martech-stack?

Where should a CDP fit in your martech stack?

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Like many architectural choices, you face few absolute rights and wrongs here, but you have options worth considering.  At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech
Read More
amazon-announces-aws-clean-rooms

Amazon announces AWS Clean Rooms

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize
Read More
kanye-west-too-much-even-for-musk’s-twitter

Kanye West too much even for Musk’s Twitter

Elon Musk announced Friday, by tweet of course, that the account of Kanye West, now known as Ye, has been suspended. Whether or not the suspension is temporary was not clear. This followed a now-deleted tweet from the rapper reported to have contained an image of a swastika inside a Star of David. According to
Read More
marketing-software:-think-three-times-before-you-customize

Marketing software: Think three times before you customize

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings.Building your own custom system.Buying something you can customize.  Beware of the dangers of either of those custom options. Think long and hard about what you’re
Read More
2-essential-steps-for-a-successful-abm-go-to-market-strategy

2 essential steps for a successful ABM go-to-market strategy

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or to restart an existing one, it’s important to have a solid strategy first, and then build out your stack. Let’s
Read More
5-yelp-facts-business-owners-should-know-(but-most-don’t)

5 Yelp facts business owners should know (but most don’t)

If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range of emotions — often negative with a tinge of despair. At best, business owners are frustrated with the volume of sales calls they receive. At
Read More
sendoso-launches-a-freemium-egifting-service

Sendoso launches a freemium eGifting service

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sendoso’s full offering supports
Read More

MarTech’s email marketing experts to follow

Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.

The post MarTech’s email marketing experts to follow appeared first on MarTech.

read more

Webinar: Drive smarter engagement across the customer journey

Learn the tools and tactics to execute personalization across channels from a data-first organization.

The post Webinar: Drive smarter engagement across the customer journey appeared first on MarTech.

read more

Where should a CDP fit in your martech stack?

Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.

The post Where should a CDP fit in your martech stack? appeared first on MarTech.

read more

Amazon announces AWS Clean Rooms

The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research.

The post Amazon announces AWS Clean Rooms appeared first on MarTech.

read more

Kanye West too much even for Musk’s Twitter

Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.

The post Kanye West too much even for Musk’s Twitter appeared first on MarTech.

read more

Marketing software: Think three times before you customize

Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.

The post Marketing software: Think three times before you customize appeared first on MarTech.

read more

2 essential steps for a successful ABM go-to-market strategy

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.

The post 2 essential steps for a successful ABM go-to-market strategy appeared first on MarTech.

read more

5 Yelp facts business owners should know (but most don’t)

Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.

The post 5 Yelp facts business owners should know (but most don’t) appeared first on MarTech.

read more

Sendoso launches a freemium eGifting service

The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.

The post Sendoso launches a freemium eGifting service appeared first on MarTech.

read more

Webinar: Your winning CTV advertising strategy in 2023

Learn how your business can reach your target audience with connected TV.

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech.

read more

Don't miss
these articles!

Subscribe to Our Newsletter